Tony started his career in 1989 as a Sales Executive with IAS Cargo Airlines, Nigeria. Within just 6 months, he was promoted to the position of sales coordinator, a deserved credit to his resourcefulness as a top player. Lured by the challenges & creativity in advertising, he proceeded to Insight Grey to begin a career in advertising where he undertook a management trainee programme in marketing communications. Later, he joined DDB Lagos, (then called Casers Limited), as a Senior Media/Public Relations Executive. He functioned exceptionally in various capacities spanning Media & Brand management.
He was Executive Director, Business Development prior to his movement to Capital Media limited as a pioneer Managing Director & Chief Executive Officer in 2006, an office he holds till date. In his career, he has managed blue chip and multi-national brands including MTN Communications, Fidelity Bank, Diamond Bank, Globacom, First Aluminium Plc, British Airways, United Bank for Africa, LG Electronics, McVities Biscuit, Money Gram, Shell Petroleum Development Corporation, Sony Electronics, Euro money, Globe Motors etc. Tony is also astute in the management of public sector communications & media initiatives. He pioneered various joint projects between Capital Media Limited and Imo, Enugu & Abia State Governments. A consummate PR Strategist, he once led a group of 5 top Nigerian Business Editors to South Korea on invitation by LG Electronics on a Brand immersion programme. He is on the board of Casers Investment Limited, a marketing communication group. He bagged a second class (upper) degree in Psychology from University of Nigeria in 1985 and holds an M.Sc degree in industrial/ Organizational Psychology from the University of Ibadan. He is also an alumnus of the prestigious Columbia Business School, United States.
He has participated in several advertising & brand development programme both local and internationally including South Africa, Madrid & South Korea. He is a member of the Advertising Practitioners Council of Nigeria and a Fellow of Institute of Direct Marketing of Nigeria. He once was a member of the Association of Advertising Agencies of Nigeria Membership Committee and Chairman of AAPN 33rd AGM planning committee. Currently, he is on the Executive Council of the Media Independent Practitioners of Nigeria as an Ex-officio member. Happily married with 3 children, Mr. Udenze has a very warm personality, loves networking & is highly inspired by his faith. He is a member of both Ikoyi & the Lagos Country clubs..